Fundraising appeals that donors open, read and answer.
Most appeals sound like last year's. I write year-end and spring appeals built around one real story, one clear ask, and versions for each group of donors, so the letter feels personal to the person holding it.
Book a free 20-minute callStarting at $2,500
Everything you need, start to finish.
Every project starts with a free call and a written quote, so you know the exact cost and timeline before any work begins.
- Appeal letter built around one story and one clear ask
- Versions for each donor segment: new, loyal, lapsed, major
- Reply card and envelope copy
- A three-email series that matches the letter
- Social posts to support the campaign
- Thank-you letter copy so the follow-up is ready too
Over 15 years in communications.
Much of it inside nonprofit and community health organizations. I know the board calendar, the tight budgets and the stories that move donors. More about me.
Good to know
Anything else, ask on the call.
When should we start our year-end appeal?
Ideally by early October so letters land before Giving Tuesday. If you're later than that, ask anyway. A tight email-first campaign can still work in November.
Do you help with donor segments?
Yes. I've built donor segments for real campaigns, and I'll recommend the groups worth writing to separately.
Can you write just the emails?
Yes. Email-only campaigns start at $1,200.